International Marketing - Syllabus

Embark on a profound academic exploration as you delve into the International Marketing course () within the distinguished Tribhuvan university's CSIT department. Aligned with the 2065 Syllabus, this course (MGT-310) seamlessly merges theoretical frameworks with practical sessions, ensuring a comprehensive understanding of the subject. Rigorous assessment based on a 80+20 marks system, coupled with a challenging passing threshold of , propels students to strive for excellence, fostering a deeper grasp of the course content.

This 3 credit-hour journey unfolds as a holistic learning experience, bridging theory and application. Beyond theoretical comprehension, students actively engage in practical sessions, acquiring valuable skills for real-world scenarios. Immerse yourself in this well-structured course, where each element, from the course description to interactive sessions, is meticulously crafted to shape a well-rounded and insightful academic experience.

Course Synopsis:   Introduction to global marketing environment and related issues.
Goal:  This course helps developing understanding of important international marketing terms and concepts and the students ability to think and communicate in creative, innovative and constructive ways about the concepts within international marketing.


Unit 1: Introduction to Global Marketing

Marketing concept, Concept and importance of global marketing, Forces affecting global marketing

Unit 2: Global Economic Environment

Economic system – Market allocation, command allocation and mixed system, Market development stages, Marketing and economic development, Trade patterns – Merchandise and services trades, International trade alliances, World Trade Organization (WTO), Regional trade group/agreements

Unit 3: Social–Cultural Environment and Global Marketing

Basic understanding of society and culture, Impact of social and cultural environment in marketing industrial and consumer product

Unit 4: Political and Legal Environment of Global Marketing

Political environment – Nation state and sovereignty, political risk, taxes dilution of equity control and expropriation, Legal environment – International law, intellectual property, antitrust, bribery and corruption and dispute settlement

Unit 5: Global Information System and Marketing Research

Sources of market information, Marketing research

Unit 6: Segmentation, Targeting and Positioning

Market segmentation, Global targeting, Global product positioning

Unit 7: Global Marketing Strategy

Sourcing: Exporting and importing, Market expansion strategies

Unit 8: Product and Pricing Decisions

Basic concepts of products, Product positioning and product design considerations, Basic concepts of pricing, Environmental influence on pricing decisions, Global pricing objectives and strategies

Unit 9: Global Channel and Logistics

Basic concepts of global marketing channels, Basic concepts of physical distribution and logistics

Unit 10: Global Advertising and E-Marketing

Global advertising and branding, Basic concepts of e. marketing

Unit 11: Management of Global Marketing