Text and Recommended books
This page contains Text and Recommended books of International Marketing of CSIT. You can download books. Click on Get this book to download books.
Text books & references
1. Cateora, Philip, John Graham, and Prasant Salwan, International Marketing, Tata McGraw Hill.
2. Terpstra, Vern and Ravi Sarathy, International Marketing, Dryden Press.
3. Jain, Subhash, International Marketing Management, CBS Publications.